Creating a website for a brand is essential to its success, but there are many things to consider in order for it to resonate with your audience. One of the most important aspects of web design is branding. Your website is often the first impression people will have of your brand, so it’s crucial to get it right. It’s important to think of your website as your online storefront. Here are some do’s and don’ts of branding in web design. If you are struggling, speaking to a branding agency Manchester based will be able to significantly help your chances of success.
Do: Use Consistent Colors and Typography
Keeping everything consistent for branding is essential in order to keep your audience from being confused. Using the same colours, typography and imagery throughout the website will help your audience to recognise your brand. Choose colours that align with your brand’s values and use them consistently throughout your website. Your typography should also be consistent, using the same fonts and styles for headings, subheadings, and body text. If you speak to a Design agency Leeds based, they will be able to help to keep your colours and typography consistent.
Don’t: Use Too Many Colors or Fonts
While it’s important to use consistent colours and typography, you don’t want to go overboard. Using too many colours or fonts can make your website look unprofessional and cluttered. Stick to a colour palette of two to four colours and limit yourself to two or three fonts.
Do: Include Your Logo
The logo represents your brand, so it’s important to include it on the website. Place the logo in a visible area on the homepage and consider using it for your footer too.
Don’t: Make Your Logo Too Small
Having your logo on the website is essential, and it’s also essential that it should be prominent. You should be aware that having your logo too small is simply not acceptable. The logo needs to be easy to read and should also be recognisable.
Do: Use High-Quality Images
Poor image quality can make a website look significantly worse. High-definition images are vital in order for it to look professional. Use the very best quality images in either WebP or AVIV formats in order for it to pass page speed insights.
Don’t: Use Stock Photos That Look Generic
Stock photos can be useful, but if they look too generic then it’s essential for you to ensure they are not too generic. The generic stock images ensure that your website looks generic, so instead opt for original photography or illustrations.
Don’t: Clutter Your Website
Having a cluttered website ensures that your audience becomes confused. White space is important, but too many elements make the user become disinterested. Having a minimalist approach to website design that highlights key elements is what good website design is all about. Avoid using too many images or text that can make your website look cluttered.
Do: Use White Space
White space, or negative space, is the space between elements on your website. Using white space effectively can help your website look clean and professional. It can also help draw attention to important elements on your website.