Red Roof Inn, as an example, is capitalizing on its budget-friendly lodging that mostly have exterior corridors to target road trippers. While Airbnb has the higher hand in terms of available listings, hotels can harness digital platforms and messaging to advertise their health and security commitments and policies to convey a key differentiator with Airbnb, which depends on particular person hosts to practice good hygiene. Rebuild advertising and media to allow focused leisure segments, attracting those who have a want to travel however might want inspiration.

Many tourism and hospitality leaders are questioning whether or not pushing travel proper nows the right thing to do, and they’re unsure how it’ll resonate with media. Trust us, it’s a thought that runs by way of our heads constantly as communications consultants. Journalists are beneath excessive pressure to deliver quality reporting in an already oversaturated market, too. We surveyed prime Travel & Leasuire…