Tip 1: Make it Personal
No matter what your website is about, giving it a personal touch can speak volumes to your target audience. You only need top look at blogs these days to see how much people value the personal approach. There’s nothing worse that a dry, clinical-looking website that clings to overused stock images and clichés. It’s OK to remind your audience that behind business, there is always a person. People engage on a much deeper level if they are reminded that beyond the faceless nature of the digital world, there is a real voice; a person or a team with passions, hobbies, goals. There are a few ways that you can do this, but it will depend on the style and tone of your business and how it translates in online terms. You could build a ‘Meet the Team’ page, set up a video series about one of your services or products, or even just make the most of real photos that reflect your workspace or business as a whole. Don’t be afraid to show off. If you have a stunning view from the office, show people. Maybe you have an office pet, or a quirky snug. Keeping a personal tone, even on a highly professional website can attract more customers to your business.
Tip 2: Be Social
Don’t forget to keep growing your audience. Once you have a flashy, professionally tailored website that has all of the bells and whistles your business needs to show itself, don’t let it sit stagnant. The key utilising your site is to keep it alive. Open a blog and offer your audience helpful tips that relate to your business. Link your page to social media platforms and engage with your customers on new products, events or services. Create a YouTube channel and offer your audience a series of insightful videos or handy tips and tutorials. The possibilities to keep your website social are endless. Plus, the more active you are, the more attention you’ll get from new and existing customers.
Tip 3: Be relevant
Stay up to date. It’s easy to neglect your site once it’s up and running and doing its job. Always be on the look out for ways to stay ahead of the game, keep your website looking fresh and on-trend. The competition can be fierce, so seek some expert advice when you need it and make sure that all the hard work is paying off for you. Do your homework, look at ways in which you can start to spot what trends are working for other businesses when it comes to your digital marketing strategy. One of the easiest way to let your website down is to neglect the importance of staying relevant and moving with the tide. So, make sure you know the right strategy for you and your business to stay on top. Finally, have fun with it. Building a great website doesn’t have to be stressful, but it certainly could be the key to your success.